Lee Love Photography

Advertising, Editorial Advertising Photography

Does your personal work have to match the branding of your commercial work in order to show it?

I am surprised so many photographers don’t recognize the importance personal work plays in our lives, as both artists and small business owners. Personal photography projects can be the heart and soul of our businesses, and certainly the fuel for our passion and creativity. There are often two camps when it comes to personal work. The first is the new photographer, who only has personal work to show potential clients; the second is longtime pros who are so busy with client work that personal projects get put off again and again. Obviously, in the first case, you need paying clients, or photography is just a hobby. But for that second group, personal projects remain extremely important to artistic growth.

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