Does your personal work have to match the branding of your commercial work in order to show it?

I am surprised so many photographers don’t recognize the importance personal work plays in our lives, as both artists and small business owners. Personal photography projects can be the heart and soul of our businesses, and certainly the fuel for our passion and creativity. There are often two camps when it comes to personal work. The first is the new photographer, who only has personal work to show potential clients; the second is longtime pros who are so busy with client work that personal projects get put off again and again. Obviously, in the first case, you need paying clients, or photography is just a hobby. But for that second group, personal projects remain extremely important to artistic growth.

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Make Good Art

I love it when I stumble across an inspiring article or video on the internet, it is one of the great things about being connected to the worlds largest library. Here is a commencement address by author Neil Gaiman, to the University of Arts, Philadelphia, that reminds all artist that the path is not easy and rarely clearly defined. But that the journey is one we must all take in order to share our talent and vision to create.

The video is 20 minutes long which is at the threshold of most our attention spans (especially in today's instant, 100 mbps, on-demand, got to have it now mentality) but I think you will find it worth your time. Especially if you are fellow artist trying to discover your path in life.